Nobody thinks much of waterproof but it can be a great marketing strategy to deliver a product with such a feature. A lot of products can be damaged from water so making your products waterproof will protect it from accidental spills and etc. This of course happens a lot where many expensive electronics are ruined so making it waterproof will definitely make it more desirable to consumers who will see it as a great investment. That’s one less thing to worry about for a product as a consumer.
Waterproof on clothing, accessories and electronics are great ways to advertise and sell your products. You can also create waterproof casing for electronics so that everyone will buy it (like for the iPod, iTouch, iPhone). Waterproof socks can also be a great idea since most people wear sneakers in a rainy day and end up with wet socks for the whole day. Products that can be easily wet should be made waterproof as part of the marketing strategy to get consumers to buy them. Maybe making a waterproof store where all kinds of waterproof products are sold can be a great business proposal!
