Advertising how superior your product or service is versus your competitor is a good strategy to attack the enemy while promoting your own brand. However, you would need to have a superior product or service to begin with. Even so, some companies can’t employ this strategy.
Listing features that your product or service is better than your competitor is a powerful way to attract consumers into buying from you. You are providing proof and trust when you display the numbers and results from your advertisements.
Versus advertising requires you to have a better product or service than your competitor in order to back up your claims. However, this tactic might incite your competitor to strengthen their weaknesses to counterattack your advertisements. Also your competitor might not be aware of their weaknesses so this strategy might be risky as you are exposing their weaknesses that they can improve upon to compete with you.
In order to effectively use versus advertising, you would need two factors. The first factor is to have a more superior product or service than your competitor. The second factor is to have more resources than your competitor. If you have more resources then employ this strategy because your enemy will not have enough R&D to improve their product or service. If your competitor has more resources than you, this strategy would be fatal as they can improve on their weaknesses with their massive resources in order to destroy you.
