Good promotional items are hard to come by. Most promo items just lay waste in the household. The best promo items are ones that are used constantly because of constant exposure to everyone around it which is the hardest to achieve.Most promo items never see daylight after they are handed down to visitors and spectators.

T-shirts, thermal cups, rulers, pens, calculators are not really great ROI (return on investment) because every company are using those as their promotional items and most just sit around the house. You need to think differently from others and use better promotional items so people will constantly use it everywhere to spread your awareness.

Provide something useful that people will use. Use the four seasons to aid you. In summer why not use lotion and sun-tan lotion as your promotional item? Even tank top will be good but make it stylish-like designers clothing where your logo is smaller so people will actually wear it. In the winter use gloves and winter face mask as your promo item but use smaller logos so people won’t be embarrassed to wear it. People will definitely wear those because they are very useful during that particular season.

Using better and different promotional items to differentiate yourself from the rest of the companies. You will also spread that image that you are an innovator and better than the rest. Using only slightly better items and helpful for the seasons you will be able to attract widespread attention everywhere.