Slogan is a very important element for a brand because it makes it that much easier to increase consumers retention rate and desire. It is a advertising statement that describes what your brand is all about. Some slogans have an attitude like Nike’s “Just do it” or a statement of what they are trying to accomplish like Nokia’s “connecting people”. There’s a lot of confusing slogans out there so being concise and precise is crucial for an effective slogan for branding.
Slogans must be concise in order to be effective. Slogan taking up a whole sentence to convey your brand are less effective than a slogan with just 3 words. The less words, the easier it is for the consumer to remember your slogan. Remember that the human memory is limited so you must do your best to convey your message as short as possible for optimal recall rate (less equals more in this situation).
Slogans must be precise as well in order to be effective. Those few words used in your slogan must convey exactly what you are trying to achieve. Slogans that leave the consumers guessing or confused will give them a much harder time understanding your brand and you do not want that to happen.
The slogan must be precise and concise in order for consumers to understand what your brand is all about. It can be very hard to make a good slogan because most companies keep making new ones to improve it. The slogan accompanied by a logo makes an effective advertising unit of its own. This is part of the marketing business strategies of success.
