Packaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price).
Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. Without attractive packaging, who would buy it in order to try it? Your first step to enter the market is crushed if the packaging is ugly.
Having attractive packaging doesn’t mean you should neglect quality either. In fact, you need to make high quality products in order to have repeated sales. Converting first time buyers into loyal customers should be the main goal of your business and packaging is the door to it.
Packaging is one of those crucial steps that is often neglected in business. Ask yourself this question, would you buy a plain looking item or something excitingly packaged that makes anyone drool?
8 Comments
Packaging is so important. Have you ever been to a dollar store or the 99c store? Well, everything in these stores cost a dollar as the name implys. But buyer beware because they are permited to use the exact same bottle shape and type, label colors & font as the name brand products. So theses items are flying off the shelf and you sometimes don’t realize the packaging trickery until you’ve gotten the product home.
That’s pretty shady of those 99c stores. There should be some kind of regulation because it is basically fraud.
Well, packaging has become an integral part of marketing. It adds up to the efficiency of theproduct. Attractive packaging atract the customers and it persuades the customers to buy the product. On the other hand to withstand the growing competetion in the current market, company can use low cost (less atractive) packaginovide better quality products at a reduced cost.
So, packaging has become a very important aspect of marketing.
Puneet- Yes, it is a very important aspect of marketing that can be a make or break for many companies that sell products.
I completly agree with your post. Packaging is so important.
i think this site is kinda helpful because im a highschool student and i think this will help future generations in the life that we live in
Very interesting subject!
Thank you MS!