People tend to forget about the purpose of their company after some time. Straying from their path, they decide to invest or create something that has nothing to do with their business. That’s when a mission statement comes in. The goal of a mission statement is to set a standard of what your company is trying to accomplish and how. It directs you back to the proper course if you ever stray from it.
A lot of companies are straying from their proper course of action these days. When a company starts to expand, they start to stray away from their main objective and start pursing something totally different from their business. Such can be a disaster to you and the company so a mission statement is necessary to reaffirm what you are really trying to accomplish.
If you ever need to reaffirm yourself, look back to your mission statement. Stray from it and your customers will start to doubt your capabilities and intentions. Creating doubts on your consumers mind can destroy your business and reputation. Look back to your mission statement so you know what you have to do.
If you need to modify your mission statement, then do so as goals may change. However, changing it multiple times will weaken you and your workforce morale because a leader who can’t make up his/her mind will be despised and criticized.