Whenever your competitors make a move, weaknesses appear that are unexpected to them. Discovering them is a matter of research and time put forth and the possibilities are numerous on how to defeat them with this information.
When new products/services are offered by your competitor, you can research its weaknesses and use it to capture their market share. The flaws of the product or service and the options that are not offered can be your selling point when you research and develop a new product/service for your target market.
Targeting the flaws and weakness of others is a strategic move and an effective one at competing against others. When your competitor makes a move, weaknesses arises for you two exploit. You just need to look hard enough.
