The best products are those with multiple functions and features. Everyone has a knack on the sophisticated products and the one with multiple use will whet the appetite of the masses. As technology advances, so does the once simple products. We see it with the iPod, which was once just for music, can now play [...]
Brand is made up of quality and service. It is like a person with its own class and personality. The logo is the image of the brand, and people remember it through the experience your business delivered. The more you focus on your brand, the greater the influence it has on its customers…
Free sample is a great and powerful technique in attracting consumers to your products/services. Many people don’t know the quality of your product/service in the beginning so a free introduction is needed. As your potential customer start to interact with you and the product, selling becomes much easier as the interactions melt the ice between [...]
Many businesses view cannibalization as the most dreaded issue but there is a counter to it. Many businesses believe they must cannibalize their own products or the competition will do it for them. You can counter cannibalization by making your older products unique and desirable to extend their product life cycle. Many companies cannibalize their…
Marketing your products to a select group of people can generate a buzz if the product warrants it. You must first define what group of people you are trying to market and have a product that will satisfy their needs or wants. Your marketing campaign should be unique in order to have a higher chance [...]