In order to attract people to your store, having store attractions can be a good way to get them to come. Store attractions give people a reason to visit your store and people are more ready to buy when they are excited by unique attractions. This can create a big crowd which gives you an opportunity to make some sales.
Make something out of the ordinary into something extraordinary. Unique atmosphere, setting and displays are great attractions for people. A big and unique mascot on the top of your store is a nice example. Another example can be where your store looks futuristic inside and outside to create a sci-fi mood (make sure your employees all wear some nice futuristic clothes (watch some futuristic movies for inspiration). Once they are inside your store, make them feel comfortable with a greeting or just a simple smile. This is the first process of relationship building and will play a vital part for future sales. Also, the crowd that is piling in your store can be used to attract even more people as others are curious on why there is so many people piling at your store to begin with.
This is a great strategy for attracting new customers and especially tourists since anything unique will be a place to take pictures of. If your store operates on a tourist hotspot, your store attraction will define your brand and become a popular tourist attraction site as word of mouth spread from tourists. It might even become a landmark which enhances your brand and image.
