When resources are low, spark marketing is the way to go. First of all, spark marketing is where you try to create a spark through using one form of advertising (online, offline, commercials, magazine ads, radio ads, etc) until you create a fire. The process is simple, focusing your resources on one form of advertising (when you try to create a spark, you keep hitting those two stones) that is appropriate for your product or service until it becomes a fire so you can start using other forms of advertising (you can put anything that’s burnable to keep the fire going). This way, you don’t spread out all your resources in many different kinds of advertising that can be costly and ineffective.

Spark marketing is a way to prevent you from spreading yourself too thin. Focusing on many different forms of advertising can be costly and inefficient when you first launch a product or service. Rather, you must focus on one form of advertising and just keep repeating it until that spark becomes a fire. If your spread yourself too thin, you won’t create a spark. Resources are always limited and you must find the proper advertising that goes well with your brand and products to maximize your ROI. Focus on one part of advertising and dominate it. Therefore, you can create a strong influence that can penetrate the consumers.

There is always one form of advertising that will target more of your audience. Focus on a particular form of advertising that can reach out to many of your consumers. When the spark occurs, it will become a fire. When the spark becomes a fire, start going all out and promote in other forms of advertising like commercials, radio ads, magazines ads, internet ads, events in order to ride the momentum.

Spark marketing is where you focus on one form of advertising until you build a strong enough fire to use other forms of advertising to reach your consumers. Making that spark can be hard work, but you save yourself a great deal of resources and time by focusing on one form of advertising until you build a fire.

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