Some companies sell clothing as another alternative for making money if they have a cult-like following. However, they are usually priced higher than some clothing lines to increase their profits. What happens if you sell it at break-even prices? To further increase your brand presence, is best to sell your clothing at break-even prices (unless you are a clothing company). This is a nice marketing strategy to get more exposure for loyal followers and newcomers of your business.
Selling your clothing with your logo attached at break-even prices is a wonderful strategy to increase your fan base (new and old fans). Try to make your clothing stylish like popular designers clothing so people will actually buy it and wear it. Also try not to slap a big logo on those t-shirts and long sleeves. Instead, make a small logo and place it near the right chest like most clothing companies would. Sometimes less is more, and this is the case here.
Sell your brand clothing online or next to your products. You can try to do a contest where people who racked enough points from buying your products can exchange the points for your clothing. You can also just give them away for free as part of a promotion to have more followers and customers. Sell your clothing according to the season and do it with break-even price to get more fans and newcomers to buy it. If you sell it online describe the types of material used in the clothing to attract even more buyers so they know your material doesn’t come cheap. Only then will the buyers know you are really selling at break-even prices after doing some research or comparison.
The goal of selling your clothing if you are a popular non-clothing company is to get powerful brand exposure. Think of it as a marketing campaign where you are selling your clothing at break-even prices to increase your presence in the online and offline world.
