People like to be self gratified after being put up in a high amount of stress, work and pressure. These are the 3 elements that trigger the buying mentality and it is the main reason why people constantly buy. Consumption is determined by productivity, where the harder you work, the more you are likely to buy and consume to alleviate all the stress.
Businesses know this and have used self gratification in advertisements and commercial to exploit the consumers mind into buying luxury items to reward themselves. Buying relives stress, but it is only momentarily (which is very good for businesses).
The reason why people buy is not because they need it, but want it to relieve all the stress, hardship and pain from their work. He/she who dies with the most toys win is a mentality set up by big businesses to ensure their riches and survival. Businesses are sly, and know they need to keep on selling in order to make a profit so they have used mass psychology to their advantage.
Understanding the mind of people and using self gratification as a way to sell more of your product/service is practiced by many big businesses. You have seen it all too often on magazine advertisements and commercials where the main pitch is “you deserve this“.
