There is always a reason why customers chose to do business with you. By all means do a survey in the end on what they like about your product/service and why did they come to you. Using these researches, you can find a correlation and determine what the best selling point for your business is.
This kind of survey research is best to understand the competition. It could indicate that your competitor is doing a sloppy job in their end and that can be an opportunity of a lifetime to do the finishing blow and end their business in one fell swoop.
A surge in customers is an indicator of your business success and also that the competitor is losing in their end. If you can find out the main factors in what made more customers come, there’s a chance you will be able to hear on what they didn’t like about your competitors. With this in mind, you can craft something up to ensure total success.
