The media have a very powerful influence on the information we receive. Words, story and information can be distorted from reporters which can not go in your favor. If you are lucky, they might have something positive to say about your company which can mean tons of sales; however, that is very rare. The media is a very powerful entity that cannot be neglected.
The best way to make the reporters become your allies is to be generous. You can try treating them to lunch or dinner and have a small chat with them when they want some information or scoop. It is better to give them some information then to have them speculate and make up stories (very bad). Treat them with respect and avoid going hostile with them.
If you go hostile on the reporters, they will surely retaliate and slander you all over the media. This is the last thing you want as your image and relationship with the media will surely suffer. Many companies and celebrities do not maintain a friendly relationship with the reporters which took a dent on their image. Try to smooth things out between the reporters to maintain a good and healthy relationship.
Reporters are a powerful influence to the media which in turn relays information to the people. Your best bet is to have some friends who are reporters and be friends with them. You want more allies than enemies.
