When you sell, you must be able to relate to your customers. If you are passionate about your business in the first place, you started it because it didn’t exist or the average business couldn’t meet up to your expectation. You use that as a way to craft your selling pitch, understanding your customer’s frustration and providing an alternative that beats the market competition.
Having something in common, whether hobbies or the same frustration shares a bond that moves toward a common goal. Relating to your customers help break the cold barrier which is needed to initiate a relationship that can be built upon. Tell a good story about your business so others can know you in a more intimate level and relate to you.
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