Pictures used in advertisements are powerful enough to trigger the mind to impulsive buying. Picture advertisements are a visual representation of the products and services that businesses use to sell to their consumers. With the right picture, you can trigger the impulsiveness of humans.
Picture advertisements have long been used by businesses as a visual representation of the goods and services they sell. Televisions, magazines, newspaper, and the internet all use picture advertisements in order to trigger our minds to impulsive buying. Pictures make the advertisement attractive and exciting for consumers to desire them.
Pictures that can trigger human impulses are effective advertisements. Using the right images at the right time is crucial for impulsive buying. The lighting effect, the positioning and the background are all very important elements in order to produce a picture that can trigger impulsiveness.
The right pictures can trigger the right reaction. In order to trigger impulsive buying, the picture itself has to look desirable enough to quench their thirst. Enhancing the picture advertisements with visual and lighting effects can trigger some pretty powerful impulsiveness.
8 Comments
very true. there is no better incentive to try out a new beer in a bar than a nice photo of the beer in a glass
OK, a nice sales girl may be a better way, but not, the photo is the next best thing 
After the Business = War thing, I will probably never impulsively buy anything again. I’ll always be wondering what evil scumbag is behind it. How bad it is for me (if I’m viewed as enemy or prey obviously business does not have my health, welfare, longevity or life in mind when they produce, market and sell). I guess at least I know now.
So true. An enticing ad can do wonders for a product or even a service. That must be why ad agencies make the big bucks.
Biz- sales girls are always nice =D.
Karen- Do you know some toothpaste brand have carcinogens (cancer producing agents)? You need to research the ingredients of each product to actually protect your health because some of them are health hazardous.
Amanda- Yeah. Good money in ad agencies =D.
Having picture is one thing, having picture worth displaying is another.
When you mentioned about lighting etc.., I realized that ugly pictures might trigger the opposite to the same effect..
Nice post, friend!
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Of course they do it that way…like Wendy’s and McDonald’s commercials always have their food look awesome. But now I need to have a glass of Coke because of your picture!
Well, I belong to the more visually-inclined generation. I have to admit that a well-taken photograph can leave me drooling for fries or a burger. The same goes for other products. It’s like giving the people a sense of what they could have. Naturally, using the wrong picture can also have a huge impact on your sales.