Using a mascot for your company is part of a marketing strategy to further interact with your customers and consumers. It is in fact a great way to gain more customers by using a mascot as a medium for physical and psychological interaction with the people.
Using a mascot further distinguish your brand by having a marketable character for your business. A mascot isn’t just used to interact with the people near your stores. You can market your mascot to further brand your company by creating games (flash games, computer games, console games), commercials, advertisements (offline and online), toys and cartoons. The mascot is the pathway to further revigorate your brand.
The exposure you get from having a mascot can be enormous. Mascots isn’t just used for sports, it is for business companies as well. There are even mascots for video games so the uses are limitless. The mascot should correlate with your business in order to maximize your branding and marketing effort.
Start your mascot early in order to further differentiate yourself from other competitive companies in your industry. It will further distinguish your brand and market your business. Some companies use their logo as a mascot. That works if it is attractive enough to interact with the consumers and customers like a cartoon character. All this holds true to blogging as well so use it to your advantage.
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hmmm I wonder what type of mascot I could come up with for my blog? I don’t think an actual hobo would be that appealing.
You can use your logo to give you some inspiration and correlation
That bunny logo is scary!
I used a monkey typing on a computer for my logo. There were several reasons for selecting it so I put it in one of my earlier posts and linked to it from my about page.
Let me guess =)! You used the monkey because you had the word experiment as part of your slogan since most people know monkeys are popular experimental subjects. I also think you were inspired to use the monkey typing as your logo from an advertisement in tv or magazine. Did I get it right!?
Close. I picked the monkey because I’m a programmer, aka “code monkey”, and that term is popular right now due to the song and TV show by that name.
I also picked it because of what I heard a boss say to a fellow employee back in the dotcom boom days, “I could hire a trained monkey to do your job!” The frustrated employee getting this abuse quit on the spot saying, “Then hire one!”
Haha, I see. I love that cartoon show! That’s a pretty mean thing to say to an employee. Anyone would quit after hearing those lines.
i’m a cartoonist, and i can create almost any kind of mascot that is original. can you guide a professional cartoonist in the steps to break into the industry!
Kartoon- You can show your samples to people through many social networking sites. There’s DeviantArt where people upload their artistic work to be shown and rated. There’s things like FaceBook and LinkedIn to help you connect with professional cartoonists like yourself. If you have a website, do some free work for some website owners and ask if they would kindly link to your site and do a review on your free mascot design to have some presence online. Make sure your website looks presentable and have a portfolio which potential clients can see. These are the basic, hope it helps
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SP- Nice, and thanks for posting your company for something so relevant
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