Comments on: Marketing Strategy of Versus Advertising http://marketingdeviant.com/marketing-strategy-of-versus-advertising/ The Power of Marketing & Business Strategies Sat, 22 Nov 2008 07:45:24 +0000 http://wordpress.org/?v=2.6.3 By: David Kam http://marketingdeviant.com/marketing-strategy-of-versus-advertising/#comment-485 David Kam Fri, 19 Oct 2007 14:38:03 +0000 http://marketingdeviant.com/marketing-strategy-of-versus-advertising/#comment-485 Indeed Kate. This strategy can destroy you if you are dealing with a big company vs your small one. Best to just know you have the better product or service than to brag and hope of stealing customers from your big competitor because they have the resources to shut down your company. Marketing political campaign can be very cutthroat in order to win popular support. And I agree money isn't always the determining factor of success. Learning and growing is. Indeed Kate. This strategy can destroy you if you are dealing with a big company vs your small one. Best to just know you have the better product or service than to brag and hope of stealing customers from your big competitor because they have the resources to shut down your company. Marketing political campaign can be very cutthroat in order to win popular support. And I agree money isn’t always the determining factor of success. Learning and growing is.

]]> By: Kate http://marketingdeviant.com/marketing-strategy-of-versus-advertising/#comment-449 Kate Fri, 19 Oct 2007 01:32:04 +0000 http://marketingdeviant.com/marketing-strategy-of-versus-advertising/#comment-449 I agree that this is not a strategy for all businesses. There is a fine, fine line when playing with this sort of marketing fire. Think of "slur marketing" political campaigns that have gone very wrong... I heard a name for this kind of <a href="http://www.blahblahtech.com/2007/08/are-you-an-advertorialinsultomercialist.html" rel="nofollow">I'm better than you self marketing: advertorialinsultomercialist</a>. Interesting way of looking at it, and not too far off. Though like you said, it can work (look at Coke v. Pepsi, for example), money isn't always the determining factor for success. I agree that this is not a strategy for all businesses. There is a fine, fine line when playing with this sort of marketing fire. Think of “slur marketing” political campaigns that have gone very wrong…

I heard a name for this kind of I’m better than you self marketing: advertorialinsultomercialist. Interesting way of looking at it, and not too far off.

Though like you said, it can work (look at Coke v. Pepsi, for example), money isn’t always the determining factor for success.

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