Comments on: Making Business Personal

By: David Kam

David Kam — Thu, 24 Apr 2008 05:17:59 +0000

BC- Thank you! Great input! Now that I think of it… being overfriendly can have more cons than pros.

By: The Baldchemist

The Baldchemist — Wed, 23 Apr 2008 06:54:32 +0000

I would probaly agree with you 100% but, don’t get overfriendly. There is a very fine line to tread.
Your business is your business and the risk is you sudenly find your punter making requests for special deals and wanting discounts. You may even find yourself wanting to give “mates rates”.
The best approach is to keep business as exactly that.
Empathy, understanding,and happiness are always great characteristics; punters do business with the one they like most when everything is equal.
Value and benefits far outway friendliness unfortunately.
The reason they deal with you is for your intellectual knowledge of there objectives, usually increased sales, orders or the establishing of their brand.
Nice piece though. Well thought. The Baldchemist

By: David Kam

David Kam — Tue, 22 Apr 2008 04:53:56 +0000

Very good insight Bryan. There’s a balance to everything =).

By: Bryan

Bryan — Mon, 21 Apr 2008 23:45:23 +0000

There’s one thing you’re not really addressing, that I addressed in my blog last week here:

http://www.capitalistguide.com/blog/how-blogging-for-business-can-explode-your-sales-13.htm

How personal should you get? If you get too personal, you actually risk alienating some of your customers outside of your “perfect persona”, and you may lose them.

My 2 cents: be personal, but don’t get into the big three: politics, religion, and Apple vs. Microsoft

By: David Kam

David Kam — Mon, 21 Apr 2008 18:10:20 +0000

Adam- Thanks! Most businesses don’t establish relationships with their customers or clients.

Sylv- Very good strategy!

Zedd- Business is starting to get more personal because of the success it has.

Kirk- Good input.