Do you make your business personal? Do you write personal emails or make personal phone calls to your clients? Being personal is a powerful way to express that you care about your clients. If you care about them, they will care about you. Business will run smoother and better if you had the clients’ interest in mind.
To become more personal, befriend your clients. Hang out and chat with them to better understand them. Teach them and also learn from them. It builds trust and favoritism. What you lack in your business can at times be made up for from friendship.
Blossom your business by befriending your clients. Become personal in order to further reach your clients hearts and minds. Chat with them, communicate with them, understand them, and solve for them. Build a lasting friendship with your clients in order to secure your growth.
Remember to make your business personal. You must in order to let your clients know that you are sincere and trustworthy. Make your business personal to succeed and prosper.
10 Comments
I think that’s a good tip. The personal nature of business has all but vanished in this day and age.
very very agreed.
I handwrite all my thank you messages to my customers.
Indeed businesses are becoming more of a professional endeavor rather than organizational per se..
Today we see more companies using individual names rather than generic “support team” or “webmaster” or “customer service consultant”..
With the advent of corporate blogs, the general public sees more of the people behind the organization, increasing its transparency and credibility. Business is getting personal indeed.
Ooops..I mean personal endeavor..
i think it depends on the nature of your business, plus that also affects just how personal you can get.
Adam- Thanks! Most businesses don’t establish relationships with their customers or clients.
Sylv- Very good strategy!
Zedd- Business is starting to get more personal because of the success it has.
Kirk- Good input.
There’s one thing you’re not really addressing, that I addressed in my blog last week here:
http://www.capitalistguide.com/blog/how-blogging-for-business-can-explode-your-sales-13.htm
How personal should you get? If you get too personal, you actually risk alienating some of your customers outside of your “perfect persona”, and you may lose them.
My 2 cents: be personal, but don’t get into the big three: politics, religion, and Apple vs. Microsoft
Very good insight Bryan. There’s a balance to everything =).
I would probaly agree with you 100% but, don’t get overfriendly. There is a very fine line to tread.
Your business is your business and the risk is you sudenly find your punter making requests for special deals and wanting discounts. You may even find yourself wanting to give “mates rates”.
The best approach is to keep business as exactly that.
Empathy, understanding,and happiness are always great characteristics; punters do business with the one they like most when everything is equal.
Value and benefits far outway friendliness unfortunately.
The reason they deal with you is for your intellectual knowledge of there objectives, usually increased sales, orders or the establishing of their brand.
Nice piece though. Well thought. The Baldchemist
BC- Thank you! Great input! Now that I think of it… being overfriendly can have more cons than pros.