Comments on: Make your Business Overdeliver http://marketingdeviant.com/make-your-business-overdeliver/ The Power of Marketing & Business Strategies Sun, 06 Jul 2008 20:11:49 +0000 http://wordpress.org/?v=2.5.1 By: David Kam http://marketingdeviant.com/make-your-business-overdeliver/#comment-5243 David Kam Sat, 10 May 2008 05:58:49 +0000 http://marketingdeviant.com/?p=637#comment-5243 Nice observation Zedd! Nice observation Zedd!

]]> By: Black Zedd http://marketingdeviant.com/make-your-business-overdeliver/#comment-5237 Black Zedd Sat, 10 May 2008 01:01:37 +0000 http://marketingdeviant.com/?p=637#comment-5237 Sometimes its difficult to deliver more, so its more handy to reduce their expectation. You're right, over deliver doesn't necessarily means giving more. It's about managing expectation through promises etc.. Sometimes its difficult to deliver more, so its more handy to reduce their expectation. You’re right, over deliver doesn’t necessarily means giving more. It’s about managing expectation through promises etc..

]]> By: David Kam http://marketingdeviant.com/make-your-business-overdeliver/#comment-5236 David Kam Sat, 10 May 2008 00:43:54 +0000 http://marketingdeviant.com/?p=637#comment-5236 Mewie- Great explanation there! You provided this article with greater value and insight! Thank you Mewie! :) Marie- I totally agree. I thank you for your input and viewpoints! :) Mewie- Great explanation there! You provided this article with greater value and insight! Thank you Mewie! :)

Marie- I totally agree. I thank you for your input and viewpoints! :)

]]> By: Marie http://marketingdeviant.com/make-your-business-overdeliver/#comment-5235 Marie Fri, 09 May 2008 23:52:35 +0000 http://marketingdeviant.com/?p=637#comment-5235 It certainly is a fine balance between getting the price right of your product in the first place. I noticed some marketers will offer a discount for a limited time but inform the customer of it's original price - that way, there is no expectation to get the same low price all the time. Good customer service and delivering above your client's expectations will really get your customers talking (if not, in the back of their minds they will remember the great experience they have had). From here, they will either come back and do business with you again or recommend you to their business colleagues, family and friends. It certainly is a fine balance between getting the price right of your product in the first place. I noticed some marketers will offer a discount for a limited time but inform the customer of it’s original price - that way, there is no expectation to get the same low price all the time.
Good customer service and delivering above your client’s expectations will really get your customers talking (if not, in the back of their minds they will remember the great experience they have had). From here, they will either come back and do business with you again or recommend you to their business colleagues, family and friends.

]]> By: Mewie http://marketingdeviant.com/make-your-business-overdeliver/#comment-5231 Mewie Fri, 09 May 2008 21:38:17 +0000 http://marketingdeviant.com/?p=637#comment-5231 Good post and discussion. It's all about finding that balance - provide value but don't cut yourself short. If you give more value, you should expect more in return - customer loyalty, increased service rates, referral sources, etc. As for products, I can totally see BizGiftGuru's points - giving away tangible products is akin to giving away resources. That's risky and quite measurable for the customer to expect and demand more. You might be taken advantage of if it goes too far. Fortunately, I'm a marketing communications strategiest in the professional services industry - it's all about over-delivering expectations but not to the point where you dilute your business resources to no profitability. Expect a greater ROI with enhanced service - that means following up, spending quality time in getting to know your clients and earning their trust and respect. We're not giving away a freebie or a product, we're sharing more of our lives with our clients - something more meaningful and of value to both parties, especially when discussing and analyzing crucial issues that impact our clients' business and personal lives. Good post and discussion. It’s all about finding that balance - provide value but don’t cut yourself short. If you give more value, you should expect more in return - customer loyalty, increased service rates, referral sources, etc.

As for products, I can totally see BizGiftGuru’s points - giving away tangible products is akin to giving away resources. That’s risky and quite measurable for the customer to expect and demand more. You might be taken advantage of if it goes too far.

Fortunately, I’m a marketing communications strategiest in the professional services industry - it’s all about over-delivering expectations but not to the point where you dilute your business resources to no profitability. Expect a greater ROI with enhanced service - that means following up, spending quality time in getting to know your clients and earning their trust and respect. We’re not giving away a freebie or a product, we’re sharing more of our lives with our clients - something more meaningful and of value to both parties, especially when discussing and analyzing crucial issues that impact our clients’ business and personal lives.

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