In business, long term goal is the best strategy to put forth for your company. It triumphs short term goal because the ultimate goal of a company is to survive for as long as possible. The longer your business survives, the more it ages with respect and awareness to let your business thrive.
Implementing short term goals will only sell your business short. It shortens the life of your business because it doesn’t provide a plan for the future. People are tempted on short term profit because of time restraint. That is the ultimate downfall for most business who seeks short term returns.
Plant the seeds for the future trees. Build a strong foundation as if you were building a castle to protect and defend your business. Long term consistency beats short term irregularity. For a long term goal for your business, rather than solving for a want, you should be solving for a need. “Want” is impulsive while “need” is a requisite.
