Comments on: Let Loose in order to Capture http://marketingdeviant.com/let-loose-in-order-to-capture/ The Power of Marketing & Business Strategies Sat, 22 Nov 2008 11:43:59 +0000 http://wordpress.org/?v=2.6.3 By: David Kam http://marketingdeviant.com/let-loose-in-order-to-capture/#comment-5581 David Kam Thu, 19 Jun 2008 03:50:29 +0000 http://marketingdeviant.com/?p=699#comment-5581 Yea, you did. You fail to observe and research the enemy. You basically let a wolf snuck into your farm! Every failure has a lesson to be learned so it's okay since you will come back stronger in the end :-) Yea, you did. You fail to observe and research the enemy. You basically let a wolf snuck into your farm! Every failure has a lesson to be learned so it’s okay since you will come back stronger in the end :-)

]]> By: BizGiftGuru http://marketingdeviant.com/let-loose-in-order-to-capture/#comment-5579 BizGiftGuru Thu, 19 Jun 2008 02:36:19 +0000 http://marketingdeviant.com/?p=699#comment-5579 When this works it works, it usually brings the ultimate voctory. But this is a risky approach because when it does not work out it there may not be a way back ... It is important not to underestimate the competition. Few years back we were more less a sole supplier for X mas promo for one international cosmetic company. They managed the project centrally for several countries in as the years went we were adding more and more countries to the project. At the height of the project we had all our capacity full and then client came with 2 more products for production. If we really wanted we could have done it, but there was eager competitor trying to sneak in. We thought the guys has no exprience with this tough client, so let him do it, burn his fingers and be gone for good .. What happened ? He did well and from next year the project turned into a tender product by product between us and the competitor. It came down to personal tastes of the brand manager, some very ridiculous price war that we refused to fight ... That year we ended up doing roughly 50% of the project, a year later we only picket up the peanuts, year later we were out ... we simply underestimated the "enemy" as you like to call them here :-) When this works it works, it usually brings the ultimate voctory. But this is a risky approach because when it does not work out it there may not be a way back … It is important not to underestimate the competition.

Few years back we were more less a sole supplier for X mas promo for one international cosmetic company. They managed the project centrally for several countries in as the years went we were adding more and more countries to the project. At the height of the project we had all our capacity full and then client came with 2 more products for production. If we really wanted we could have done it, but there was eager competitor trying to sneak in. We thought the guys has no exprience with this tough client, so let him do it, burn his fingers and be gone for good .. What happened ? He did well and from next year the project turned into a tender product by product between us and the competitor. It came down to personal tastes of the brand manager, some very ridiculous price war that we refused to fight … That year we ended up doing roughly 50% of the project, a year later we only picket up the peanuts, year later we were out … we simply underestimated the “enemy” as you like to call them here :-)

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