Free sample is a great and powerful technique in attracting consumers to your products/services. Many people don’t know the quality of your product/service in the beginning so a free introduction is needed. As your potential customer start to interact with you and the product, selling becomes much easier as the interactions melt the ice between you and the consumer.
Try to let consumers sample your products. If you are selling DVDs, you can have a kiosk to display the 1st 5 minutes of any movie to get the consumer hyped up on their selection. If you are selling food, offer a small sample to let the food do all the talking for the consumers. If you are selling a cell phone, let the consumer play around with it to get a better feel of the product and the programs inside of it.
There are more opportunities to sell a product/service when you give them a free sample to savor on. If the customers like the product, it will become easier to sell with further interactions. You can even offer a discount or a nice deal since all the interactions you made with the consumer will most likely make him/her become a loyal customer in the end. Letting people sample your products build a powerful interaction between you and the consumers.
