In Japan, many marketers would use tissue pack as a marketing tool to advertise their companies to consumers. It is a powerful strategy as tissues are used by everyone so it is a brilliant advertising tool for marketers. Tissue pack marketing is rampant in Japan and will likely be spread across the world in future years to come. In Japan, this industry generates billions in revenue annually so it is a profitable niche to pursue in.
Flyers are usually discarded within minutes after being recieved while tissue packs can stay at the consumers’ pockets for several days as it is being used. Tissue pack will cost more than the traditional flyer but the chances that the consumer will see it and respond to it increases exponentially.
You can even put special coupons inside the tissue pack to increase the chance of making a sale. Tissue pack marketing is a great strategy to let your advertisement be seen subtlety whenever the consumer uses the tissue inside the pack. Tissue pack marketing is starting to take shape in other countries where even New York is adopting it.
