Last time I talk to you about The Importance of Brand. Today I want to talk to you about how to promote it. There are many ways to promote a brand and it is important that you do so. Promoting your brand is very critical to your business. It is no luck that Nike became one of the most famous and influential sports gear company in history. They didn’t sit around waiting for shoppers to see what they had, they promoted it like crazy! Nike spent billions on advertising to get to where they are today. However, they are a multinational company so relax if you think you have to spend the amount Nike did.
The place where you established your company is your headquarters. Best to promote your brand in the city you are located first. Start small and think big later. Attract consumers through promotion and advertising. Most Important… You need a product or service to make use of Brand.
What a Brand Needs
- Name (Company’s Name)
- Logo – How to make an effective logo.
- Slogan – Importance for Branding.
- Theme song
- Ring tone
- Screensaver – for promoting your company.
How to Promote a Brand
- Online Advertising
- Print Ads (magazine, newspaper)
- Radio Ad – How to create a Radio Ad for little to no cost.
- Signs and Flyers
- Sweepstakes or (Online)Contests
- Word of Mouth (WOM) – Marketing using WOM
You need to generate hype and customer’s retention rate so they will remember your brand and hopefully make a purchase on your products or services. That first purchase is very important since it will show the qualities of your products or services to the costumers which will determine if they will repeat the purchase. Repeated purchases promote trust and loyalty and soon you will have loyal customers.