Creating a brand name can be quite hard as more and more names are already taken. The only way to avoid copyright infringement is to create a unique word from a preexisting one. Even so, you still have to check if that domain name is already taken so you can create a website as well to expand the brand. A unique and short name makes it easier for consumers to remember you.
Making up a brand name can be quite fast by using a known word; add or replace letters to it and you have yourself a unique brand name. The word Digg was created by just adding an extra “g” and Flickr was created by removing the “e“. By adding and removing letters from a meaningful word that correlates to your business, you can easily create a brand name for it.
Use words that correlate to your business and twist it around to make it unique. Although such a name can make your brand look less professional, a unique brand name is a great way to gain popularity (because it sounds fresh and interesting). If you don’t want people to second guess your brand name, it is best to use the traditional method of naming your brand to avoid confusion (using known words).
Creating a brand name can be pretty frustrating. You need to make sure the name hasn’t been taken yet and that the domain name is still there for the taking. So start having fun creating new and interesting words from preexisting ones to create a unique brand name for your business.
