If you want a creative marketing campaign maybe this marketing strategy would do the trick. For companies or even bloggers that have a mascot, have people cosplay it for brand exposure. Pay people to cosplay your mascot during an anime expo or convention to blend in with the crowd and distribute your business cards and promotional items there. There’s a chance of high exposure from the media for invading an anime convention with your marketing campaign. It is a crazy marketing strategy for small and big businesses that want to take it up to the next level.
To make this work, you would need to have a mascot for your company. It is best to have a cute mascot to blend in with the crowd in order to stealth in without security guards being suspicious about your motive. Have your mascot cosplayers distribute your promotional items in anime expo and other anime conventions. My mascot might be easier to blend in!
If you want to take it up a notch, try to make a comic book revolving around your mascot. Make a story relating your mascot to your company and distribute the comic as part of the promotion for the anime expo and other anime conventions. Use your mascot cosplayers to distribute your comics to have some fun interactions with the people.
If your company targets teenagers and young adults, cosplaying your mascot in an anime convention can be a great marketing strategy. Imagine making an anime about your mascot if the campaign is successful!? I’m sure you can bypass the security if you can blend in just right. Let’s hope they don’t kick you out if you’re discovered!
