Marketing your products to a select group of people can generate a buzz if the product warrants it. You must first define what group of people you are trying to market and have a product that will satisfy their needs or wants. Your marketing campaign should be unique in order to have a higher chance of generating a buzz because being different means being noticed.
In order to generate a buzz, you need a marketing campaign that caters to that select group of people. You need to target them with something powerful like a video, message, art, music and etc. If you do it right, the marketing campaign can create a buzz that everyone will notice.
When you have an effective buzz, this generates need; Need occurs when the buzz is really big and everyone will want your products because of impulse, pressure and desire. Buzz is real, generated by consumers; it beats hype because it is created by companies (which make consumers filter out their message)
You need to target to a select group of people that you are catering to in the hopes of generating a buzz. Consumers who like to try new things, are open minded and love to spread the latest news and gossip are the people you should be targeting. Generating a buzz from these people is crucial.
