I never understand why so many businesses use false advertising. They advertise how great their products and services are but they don’t deliver what they promise. Businesses risk so much from false advertising that they are throwing their business in jeopardy. Not only will they get lawsuits but it will also ruin their reputation. Their integrity and reputation are gone through false advertising; and it will stay with them forever. If you lose people’s trust, nobody will want to do business with you.
False advertising is the fastest way to destroy your business. That’s because what goes around comes around. You may earn some profit now through false advertising, but bad word of mouth travel 10x faster than any advertising. You had secured doom for your business. Your bad reputation will destroy you in the end because your tarnished name is known throughout the world from the internet.
Rather than advertise things you can not promise, advertise what you can actually do for them. Lying will only worsen your business and reputation. Good businesses dry up from false claims so advertise truthfully and responsibly to avoid legal action and negative responses from your customers. Only then will your business start to grow little by little.
False advertising is something you should stay clear off. Advertising something you cannot deliver creates bad faith and lost of trust in your business. Understand the seriousness of not being able to deliver what you promise and you will never do false advertising again. You need to obtain trust to do business, and false advertising is the quickest way to lose it.
5 Comments
Yeah! Also, don’t steal people’s money.
Excellent points. It seems like recently there has been a huge upswing in the number of clearly absurd product claims. The terrible thing is that they are also obviously selling products, but hopefully these fly by lies companies will start crashing and serving as example for others.
Karen- I feel bad for you =(.
Chris- Those kinds of companies will collapse soon or later. To faster bring the downfall of bad companies, just use the power of the internet. More people (just get a free self-host blog like wordpress.com or blogger.com) should be encouraged to write their bad experiences on lying and scamming companies so others will never be victimized by them again. That way, bad word of mouth will spread like crazy through the internet so everyone will be high alert on those scamming and lying companies (nobody will buy from them again). A lot of people are researching companies these days before buying so the internet is a powerful tool for bringing down bad companies.
These false advertisers are still stuck in conservative thinking, where they overlook the fact that consumers are becoming wiser and smarter. They will not sustain.
unfortunately so many business still do this -_-