For people of low budget, getting your commercials on a TV spot is usually out of the question. However, submitting it to sites such as YouTube can be a good way to gain some exposure and spread the word about your company. The best thing about submitting your commercials online is that there is almost no quality control so almost any videos can get pass these sites.
The great thing about creating an online commercial is that it doesn’t cost a cent to submit your videos to websites like YouTube. By submitting to these websites, you are gaining exposure from all sorts of people. You can make a story out of the commercial if you want. However, making the commercial too long may turn off the online crowd as the attention span of online users can be very low. It is best to have your commercial ranging from 30 seconds to a few minutes top.
The theme of your commercial is a very important aspect that captures the audience. You can make your commercial funny, serious, sad, informational and etc. The goal is to have the users remember your commercial and hopefully become your customer. However, it is much better if the commercial is somehow related to your company so there wouldn’t be any confusion when they visit your company’s website (assuming you have one).
You can be creative and do a commercial on almost anything you want to get your name out. There’s a drawback when your theme overpowers the message and vice versa. You have to balance it out to get a good effect from your commercials. Start rolling in those commercials to free video distribution sites like YouTube and get some exposure!
