We have all heard that “offense is the best defense” or “defense is the best offense“. Both of them are wrong for countering is the best offense and defense. When you counter an attack you not only defend yourself, but you also attack the enemy.

Business wise, never expect the enemy not coming. Strengthen your business and prepare your counterattacks beforehand. Countering is an art where the enemy’s offense will have loopholes to be exploited. By countering the attack, you are able to both defend and offend at the same time. This is the absolute best defense and offense.

Example… When an enemy tries to harm your business, tracks will be left behind. Figure everything out and find every bit of evidence. With evidence in hand, you issue an online and offline press release to show them how your rival is harming your business using illegal methods. This online and offline press release is both your offense and defense. You are able to defend your own company while injuring your enemy who everyone will hate and not do business with. Legal system wise, you are able to sue the enemy for illegal business practice. All these bad press release will eventually destroy your enemy’s business. Countering is like the spiked shield that acts as both sword and shield.

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