Community based business strategy is where the company creates a community for their customers to express themselves. Community based business brings in tremendous amount of brand value to the company and word of mouth. Things are likely to spread faster when there is a community within a business. By harnessing this concept, your business will help better cater your customers that will keep coming back to do business with you. Ideas given by your customers might revolutionize your products and services.
You can start creating a community within your business through online interaction. Making a forum, blog, or poll are the first step into implementing the community based business concept. For your next step, you can start using social networking websites such as twitter and facebook to start an online community presence that creates value for your customers. The internet is a great place to establish a community because many have access to it and it is easy/fast to log in. Even Obama did something similar so that people can voice their ideas, views and opinions in Change.gov.
