Chinese New Year is a great time to use the Chinese culture in employing the perfect marketing strategy. During Chinese New Year Chinese friends, families and relatives who are married will give and exchange “lai see” (red envelope with money) for good luck. Red envelope itself can be a powerful promotion tool in capturing the Chinese audience since it is a part of their culture.
Companies can use “lai see” to their advantage. If they customize the red envelope into a promotional item, many consumers will be exposed to your brand as they take it during Chinese New Year. You can put a coupon in the red envelope as well so people will know about your company and the products you are selling. This is a great promotional strategy during the Chinese New Year.
People might not care about the red envelope or coupon and toss them aside after taking the money. Therefore, a better strategy would to stick every dollar inside every red envelope with a sticker with your brand name and website to better promote your company. That way, they will at least get a glimpse of your brand as they scratch off the sticker from the dollar (stick the sticker in the president’s head!).
Chinese New Year can be a great time to promote your company. The red envelope marketing strategy can be a great success if each person gets only one envelope to make it cost effective (you have to watch out for repeat takers). Use your target market culture for your success.
5 Comments
Actually I think people do realize the logos. But it is perhaps more effective if you print few thousand of them and give few hundred to each of your business partners. they give it to their staff and as a result, no one has to go to shop to buy them
I never made them myself, but it is on my to do list for next year.
Kung Hei Fat Choi ! Happy year of the Mouse (or Rat) !
Really great marketing idea! The red envelope is sure to catch everyones attention and the money would be a neat little surprise.
Biz- Thank you! Kung Hei Fat Choi to you too!
Amanda- Thanks Amanda =D. Kung Hei Fat Choi!
Dammit! Why didn’t I read this a few days ago?! Well, maybe next year…
Jay
DatMoney.com
DatCurious.com
Hi, Thanks for visiting my blog. If you just landed there looking for the free Chinese New Year avatars I am giving away I hope you liked (at least some of) them. It all begun as a design to compliment a friend of mine and ended as full set of 120+ avatars. In some fashion, this is a sort of “red envelope” strategy to get visits to my site by givin away something people could find valuable.
Regards
Anthony