“25. In making tactical dispositions, the highest pitch you can attain is to conceal them; conceal your dispositions, and you will be safe from the prying of the subtlest spies, from the machinations of the wisest brains.
26. How victory may be produced for them out of the enemy’s own tactics–that is what the multitude cannot comprehend.
27. All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
28. Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.
29. Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards.
30. So in war, the way is to avoid what is strong and to strike at what is weak.
31. Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
32. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
33. He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.
34. The five elements (water, fire, wood, metal, earth) are not always equally predominant; the four seasons make way for each other in turn. There are short days and long; the moon has its periods of waning and waxing.”
Sun Tzu, Master Sun
Art of War
Quoted in The Art of War, Translated by Lionel Giles, Offered by The Project Gutenberg eBook

Conceal from spies and the wise
Your victory will be their demise
Repeated tactics will fail
Variation will prevail
Avoid the strong
Strike the weak
Condemn the wrong
Find the unique
Master adaptation
Endless variation










2 Comments
Maybe this is going to sound a little dumb of myself for asking, but, when you finish Art of War for Business are you going to write/review/translate another book ?, I’m glad to have access of your point of view since you are a bachelor in Marketing, so please don’t take the question if it were an attack or something like that, thanks !! . . .
After finishing up the Art of War I’m going to decipher another book based on a strategic war. Is not going to be translation but a review and understanding of the methods, reasons and strategy the people employed.