Category Archives: Marketing Strategies

Making Customers Feel Special

We all love to feel special, and giving great customer services will make your customers feel that way. The warm smile, gracious words, and remembering your clients’ names will make them feel treasured and valued. Customer service is mainly social and words are the initiator of that process. Words can create an opportunity to sell [...]

AIDA Marketing Model

The AIDA model consists of 4 different phases that leads to the purchase of a product/service. Attention Attention is the 1st phase that will spark the interest of a consumer. What sparks attention is usually by its unique design, pricing, and marketing. Interest Interest is the 2nd…

Multiple Use Products

The best products are those with multiple functions and features. Everyone has a knack on  the sophisticated products and the one with multiple use will whet the appetite of the masses. As technology advances, so does the once simple products. We see it with the iPod, which was once just for music, can now play [...]

People Love Customization

People love customization. It gives them that personal touch, that uniqueness, that individuality. The ability to make a product that is unique to the user’s taste, to the user’s preference, is the ultimate satisfaction. That is the power of capturing the hearts of others to your products. Make your business have the ability to customize [...]

Under Promise Tactic

What you under promise first, over deliver later. Give them disappointments first, but excitement and fulfillment afterwards. Things are best when bittersweet, for what is bitter at first becomes doubly sweet in the end. At times, what you have in reserve counts more than the whole. This is the key to awing and capturing others…