One of the best ways to be remembered, talked about and obtain new customers is to overdeliver. Make your business overdeliver to the point that customers have to praise and talk about it. To make that easy, you must be underestimated; for when your business is underestimated, people will expect little of you. This is [...]
Zhuge Liang once said “To overcome the intelligent by intelligence, it is a matter of opportunities”. Opportunities emerge from events, trends and conditions. If the opportunities present itself yet you are unable to respond to it, then you are not great. Take advantage of the opportunities that emerges from events, trends and conditions (ETC) to [...]
Do you ever get the feeling how marketing is like storytelling? You tell the story about your business, products, and history. You explain how you first ventured your business and the fruits of your labor. This is by far the greatest storytelling part which people will buy into it.
Marketing is like storytelling where you are [...]
April 28, 2008 – 10:02 pm
The whole world has entered a new war, a new world war where victory is decided by a strong economy. We have substituted coins as arrows, currency bills as the new swords. In this new era, the economy determines if one country is deemed a superpower.
China and India has become very powerful due to its [...]
April 25, 2008 – 10:41 pm
I have made a lens on the story of Sun Bin the Mutilated or aka Sun Tzu II. This lens was created for people who love the art of war or people who enjoy the Chinese classics. It is an epic story of two men who were once friends but became enemies. Go back in [...]