The recent Chengdu earthquake has been a very tragic experience for the people of China and all over the world. From this natural disaster, there are branding opportunities for companies. I for one believe in mutual benefits “I help you, you help me”. In the aftermath of the earthquake, it seems many companies had failed [...]
Isolating your enemy is a great way to beat the competition. A country with no allies will be decimated; a business with no allies will be render useless. We can define most business allies into suppliers, packagers, shippers, distributors, sponsors and shareholders. Isolating even one of these allies will put a heavy dent to the [...]
|
Personal branding is a very important process to brand yourself. Whether online or offline, personal branding is very important to build trust and authority. Having a great story is a great way to build your personal brand. Everyone starts with a story, from beginning to end. Your talents, skills and ability are some of the [...]
Reading the hearts of the people you interact is one of the best ways to knowing people; for judging people by appearances and actions alone does not truly tell a person’s true nature. People who make quick judgment of others by impression and actions are truly naive. What can be sweet and charming can be [...]
|
Does your business have a backup plan? Business backup plan is created to prevent chaos from occurring when your business is having a financial crisis. When your resources are low, your business needs to make drastic changes in order to survive. That’s where the BBP comes in. It is a security and backup measure when [...]
|
