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	<title>Marketing Deviant &#187; Art of War Poem</title>
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		<title>Chapter 13 Spies- Precious and Ambitious</title>
		<link>http://marketingdeviant.com/chapter-13-spies-precious-and-ambitious/</link>
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		<pubDate>Sun, 09 Dec 2007 04:31:19 +0000</pubDate>
		<dc:creator>David Kam</dc:creator>
				<category><![CDATA[Art of War Poem]]></category>

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		<description><![CDATA[&#8220;18. Be subtle! be subtle! and use your spies for every kind of business. 19. If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told. 20. Whether the object be to crush an [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;18. Be subtle! be subtle! and use your spies for every kind of business.<br />
19. If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told.<br />
20. Whether the object be to crush an army, to storm a city, or to assassinate an individual, it is always necessary to begin by finding out the names of the attendants, the aides-de-camp, and door-keepers and sentries of the general in command. Our spies must be commissioned to ascertain these.<br />
21. The enemy&#8217;s spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they will become converted spies and available for our service.<br />
22. It is through the information brought by the converted spy that we are able to acquire and employ local and inward spies.<br />
23. It is owing to his information, again, that we can cause the doomed spy to carry false tidings to the enemy.<br />
24. Lastly, it is by his information that the surviving spy can be used on appointed occasions.<br />
25. The end and aim of spying in all its five varieties is knowledge of the enemy; and this knowledge can only be derived, in the first instance, from the converted spy. Hence it is essential that the converted spy be treated with the utmost liberality.<br />
26. Of old, the rise of the Yin dynasty was due to I Chih who had served under the Hsia. Likewise, the rise of the Chou dynasty was due to Lu Ya who had served under the Yin.<br />
27. Hence it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying and thereby they achieve great results. Spies are a most important element in water, because on them depends an army&#8217;s ability to move.&#8221;<br />
Sun Tzu, Master Sun<br />
Art of War<br />
Quoted in The Art of War, Translated by Lionel Giles, Offered by <a href="http://www.gutenberg.org/wiki/Main_Page">The Project Gutenberg eBook</a></em></p></blockquote>
<p style="text-align: center"><img src="http://marketingdeviant.com/wp-content/uploads/2007/12/blue-jewel.jpg" alt="blue jewel" height="191" width="298" /></p>
<p style="text-align: center">Use your spies efficiently<br />
Leaked news should be dealt accordingly</p>
<p style="text-align: center">Find out important names<br />
Make them tame</p>
<p style="text-align: center">Sought out enemy spies<br />
Bribe them to become your allies</p>
<p style="text-align: center">Converted spies of the enemy is precious<br />
They bring new spies and are the most ambitious</p>
<p style="text-align: center">Spies give foreknowledge<br />
Spies must be acknowledged</p>
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		<title>Chapter 13 Spies- Different Spies</title>
		<link>http://marketingdeviant.com/chapter-13-spies-different-spies/</link>
		<comments>http://marketingdeviant.com/chapter-13-spies-different-spies/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 03:22:07 +0000</pubDate>
		<dc:creator>David Kam</dc:creator>
				<category><![CDATA[Art of War Poem]]></category>

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		<description><![CDATA[&#8220;7. Hence the use of spies, of whom there are five classes: (1) Local spies; (2) inward spies; (3) converted spies; (4) doomed spies; (5) surviving spies. 8. When these five kinds of spy are all at work, none can discover the secret system. This is called &#8220;divine manipulation of the threads.&#8221; It is the [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;7. Hence the use of spies, of whom there are five classes: (1) Local spies; (2) inward spies; (3) converted spies; (4) doomed spies; (5) surviving spies.<br />
8. When these five kinds of spy are all at work, none can discover the secret system. This is called &#8220;divine manipulation of the threads.&#8221; It is the sovereign&#8217;s most precious faculty.<br />
9. Having local spies means employing the services of the inhabitants of a district.<br />
10. Having inward spies, making use of officials of the enemy.<br />
11. Having converted spies, getting hold of the enemy&#8217;s spies and using them for our own purposes.<br />
12. Having doomed spies, doing certain things openly for purposes of deception, and allowing our spies to know of them and report them to the enemy.<br />
13. Surviving spies, finally, are those who bring back news from the enemy&#8217;s camp.<br />
14. Hence it is that which none in the whole army are more intimate relations to be maintained than with spies. None should be more liberally rewarded. In no other business should greater secrecy be preserved.<br />
15. Spies cannot be usefully employed without a certain intuitive sagacity.<br />
16. They cannot be properly managed without benevolence and straightforwardness.<br />
17. Without subtle ingenuity of mind, one cannot make certain of the truth of their reports.&#8221;<br />
Sun Tzu, Master Sun<br />
Art of War<br />
Quoted in The Art of War, Translated by Lionel Giles, Offered by <a href="http://www.gutenberg.org/wiki/Main_Page">The Project Gutenberg eBook</a></em></p></blockquote>
<p style="text-align: center"><img src="http://marketingdeviant.com/wp-content/uploads/2007/12/cat-with-green-eyes.jpg" alt="cat with green eyes" /></p>
<p style="text-align: center">The use of spies<br />
Turns the tide<br />
Use it wisely and you shall flourish<br />
Use it foolishly and you shall perish</p>
<p style="text-align: center">Local spies are hired for answers<br />
Inward spies involves bribing enemy officers</p>
<p style="text-align: center">Converted spies are converted for executions<br />
Doomed spies are used for deception<br />
Surviving spies report information</p>
<p style="text-align: center">Secrecy of the spies must be insured<br />
Maintain a good relationship to be secured</p>
<p style="text-align: center">But also be careful of spies<br />
For it can be your demise</p>
<p style="text-align: center">Discerning spies report<br />
Is your first resort</p>
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		<title>Chapter 13 Spies- Foreknowledge and Acknowledge</title>
		<link>http://marketingdeviant.com/chapter-13-spies-foreknowledge-and-acknowledge/</link>
		<comments>http://marketingdeviant.com/chapter-13-spies-foreknowledge-and-acknowledge/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 03:24:44 +0000</pubDate>
		<dc:creator>David Kam</dc:creator>
				<category><![CDATA[Art of War Poem]]></category>

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		<description><![CDATA[&#8220;1. Raising a host of a hundred thousand men and marching them great distances entails heavy loss on the people and a drain on the resources of the State. The daily expenditure will amount to a thousand ounces of silver. There will be commotion at home and abroad, and men will drop down exhausted on [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;1. Raising a host of a hundred thousand men and marching them great distances entails heavy loss on the people and a drain on the resources of the State. The daily expenditure will amount to a thousand ounces of silver. There will be commotion at home and abroad, and men will drop down exhausted on the highways. As many as seven hundred thousand families will be impeded in their labor.<br />
2. Hostile armies may face each other for years, striving for the victory which is decided in a single day. This being so, to remain in ignorance of the enemy&#8217;s condition simply because one grudges the outlay of a hundred ounces of silver in honors and emoluments, is the height of inhumanity.<br />
3. One who acts thus is no leader of men, no present help to his sovereign, no master of victory.<br />
4. Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.<br />
5. Now this foreknowledge cannot be elicited from spirits; it cannot be obtained inductively from experience, nor by any deductive calculation.<br />
6. Knowledge of the enemy&#8217;s dispositions can only be obtained from other men.&#8221;<br />
Sun Tzu, Master Sun<br />
Art of War<br />
Quoted in The Art of War, Translated by Lionel Giles, Offered by <a href="http://www.gutenberg.org/wiki/Main_Page">The Project Gutenberg eBook</a></em></p></blockquote>
<p style="text-align: center"><img src="http://marketingdeviant.com/wp-content/uploads/2007/12/sunset.jpg" alt="sunset" /></p>
<p style="text-align: center">Workforce<br />
Drains resource</p>
<p style="text-align: center">Years of hostility<br />
For a single victory</p>
<p style="text-align: center">Refusing to reward for intelligence<br />
Shows the leader’s ignorance</p>
<p style="text-align: center">Only through foreknowledge<br />
Will you be acknowledged</p>
<p style="text-align: center">Through spies<br />
You will rise</p>
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		<title>Chapter 12 Attack- Intelligence and Guidance</title>
		<link>http://marketingdeviant.com/chapter-12-attack-intelligence-and-guidance/</link>
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		<pubDate>Wed, 05 Dec 2007 04:01:07 +0000</pubDate>
		<dc:creator>David Kam</dc:creator>
				<category><![CDATA[Art of War Poem]]></category>

		<guid isPermaLink="false">http://marketingdeviant.com/chapter-12-attack-intelligence-and-guidance/</guid>
		<description><![CDATA[&#8220;13. Hence those who use fire as an aid to the attack show intelligence; those who use water as an aid to the attack gain an accession of strength. 14. By means of water, an enemy may be intercepted, but not robbed of all his belongings. 15. Unhappy is the fate of one who tries [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;13. Hence those who use fire as an aid to the attack show intelligence; those who use water as an aid to the attack gain an accession of strength.<br />
14. By means of water, an enemy may be intercepted, but not robbed of all his belongings.<br />
15. Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation.<br />
16. Hence the saying: The enlightened ruler lays his plans well ahead; the good general cultivates his resources.<br />
17. Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.<br />
18. No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique.<br />
19. If it is to your advantage, make a forward move; if not, stay where you are.<br />
20. Anger may in time change to gladness; vexation may be succeeded by content.<br />
21. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.<br />
22. Hence the enlightened ruler is heedful, and the good general full of caution. This is the way to keep a country at peace and an army intact.&#8221;<br />
Sun Tzu, Master Sun<br />
Art of War<br />
Quoted in The Art of War, Translated by Lionel Giles, Offered by <a href="http://www.gutenberg.org/wiki/Main_Page">The Project Gutenberg eBook</a></em></p></blockquote>
<p style="text-align: center"><img src="http://marketingdeviant.com/wp-content/uploads/2007/12/a-man-and-a-stone-head.jpg" alt="a man and a stone head" /></p>
<p style="text-align: center">Use intelligence<br />
Diversify your attack<br />
Your force needs guidance<br />
Remember to backtrack</p>
<p style="text-align: center">Plan ahead<br />
Avoid bloodshed</p>
<p style="text-align: center">Move on benefits<br />
Fight for profits</p>
<p style="text-align: center">Never fight out of fury<br />
Nor out of pride<br />
Emotions are unsteady<br />
Emotionless decides</p>
<p style="text-align: center">Be heedful<br />
Be careful</p>
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		<title>Chapter 12 Attack- Calculation and Prevention</title>
		<link>http://marketingdeviant.com/chapter-12-attack-calculation-and-prevention/</link>
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		<pubDate>Sun, 02 Dec 2007 04:26:09 +0000</pubDate>
		<dc:creator>David Kam</dc:creator>
				<category><![CDATA[Art of War Poem]]></category>

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		<description><![CDATA[&#8220;1. There are five ways of attacking with fire. The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals and magazines; the fifth is to hurl dropping fire amongst the enemy. 2. In order to carry out [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;1. There are five ways of attacking with fire. The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals and magazines; the fifth is to hurl dropping fire amongst the enemy.<br />
2. In order to carry out an attack, we must have means available. The material for raising fire should always be kept in readiness.<br />
3. There is a proper season for making attacks with fire, and special days for starting a conflagration.<br />
4. The proper season is when the weather is very dry; the special days are those when the moon is in the constellations of the Sieve, the Wall, the Wing or the Cross-bar; for these four are all days of rising wind.<br />
5. In attacking with fire, one should be prepared to meet five possible developments:<br />
6. (1) When fire breaks out inside to enemy&#8217;s camp, respond at once with an attack from without.<br />
7. (2) If there is an outbreak of fire, but the enemy&#8217;s soldiers remain quiet, bide your time and do not attack.<br />
8. (3) When the force of the flames has reached its height, follow it up with an attack, if that is practicable; if not, stay where you are.<br />
9. (4) If it is possible to make an assault with fire from without, do not wait for it to break out within, but deliver your attack at a favorable moment.<br />
10. (5) When you start a fire, be to windward of it. Do not attack from the leeward.<br />
11. A wind that rises in the daytime lasts long, but a night breeze soon falls.<br />
12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a watch kept for the proper days.&#8221;<br />
Sun Tzu, Master Sun<br />
Art of War<br />
Quoted in The Art of War, Translated by Lionel Giles, Offered by <a href="http://www.gutenberg.org/wiki/Main_Page">The Project Gutenberg eBook</a></em></p></blockquote>
<p style="text-align: center"><img src="http://marketingdeviant.com/wp-content/uploads/2007/12/popocatepetl-and-iztaccihuatl-volcanoes.jpg" alt="popocatepetl and iztaccihuatl volcanoes" /></p>
<p style="text-align: center">Prepare before engaging<br />
Timing is everything</p>
<p style="text-align: center"><em><strong> Respond swiftly<br />
Consider carefully<br />
Predict accurately<br />
Engage favorably<br />
Attack properly</strong></em></p>
<p style="text-align: center">Foreknowledge comes from calculation<br />
Observe the enemy for prevention</p>
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