Comments on: Business = War http://marketingdeviant.com/business-war/ The Power of Marketing & Business Strategies Sat, 22 Nov 2008 12:35:56 +0000 http://wordpress.org/?v=2.6.3 By: Black Zedd http://marketingdeviant.com/business-war/#comment-4701 Black Zedd Mon, 18 Feb 2008 11:23:42 +0000 http://marketingdeviant.com/business-war/#comment-4701 Business = War! That's why Sun Tzu's Art of War is so popular among corporate decision makers.. Business = War!

That’s why Sun Tzu’s Art of War is so popular among corporate decision makers..

]]> By: A. Caleb Hartley http://marketingdeviant.com/business-war/#comment-4695 A. Caleb Hartley Sun, 17 Feb 2008 18:47:10 +0000 http://marketingdeviant.com/business-war/#comment-4695 There is one huge difference between buisiness and war - if a business thinks of everything it does as us vs. them (competition), they are losing sight of their customers. One of the things that struck me recently at my job was when my boss said "we're going to take back the market share that has been stolen by our competitors." That sounded wrong to me, and here's why: Market share isn't "stolen" by competitors or "taken back" by your business... it is GIVEN by your customers - THEY make the choice of who to give their business to, not you or your competitors. And in war, I, as a citizen, might choose not to support either side, and go with a third, less offensive option. Just my $.02. :) Namaste, A. Caleb Hartley http://www.environmentastic.com There is one huge difference between buisiness and war - if a business thinks of everything it does as us vs. them (competition), they are losing sight of their customers.

One of the things that struck me recently at my job was when my boss said “we’re going to take back the market share that has been stolen by our competitors.” That sounded wrong to me, and here’s why:

Market share isn’t “stolen” by competitors or “taken back” by your business… it is GIVEN by your customers - THEY make the choice of who to give their business to, not you or your competitors.

And in war, I, as a citizen, might choose not to support either side, and go with a third, less offensive option.

Just my $.02. :)

Namaste,
A. Caleb Hartley
http://www.environmentastic.com

]]> By: Jack Stone http://marketingdeviant.com/business-war/#comment-4694 Jack Stone Sun, 17 Feb 2008 15:00:06 +0000 http://marketingdeviant.com/business-war/#comment-4694 You are totaly right business = war You are totaly right business = war

]]> By: Debo Hobo http://marketingdeviant.com/business-war/#comment-4693 Debo Hobo Sun, 17 Feb 2008 14:05:37 +0000 http://marketingdeviant.com/business-war/#comment-4693 That's a good mantra-Business=War. Many aspects of life should be confronted as such. That’s a good mantra-Business=War. Many aspects of life should be confronted as such.

]]> By: Karen http://marketingdeviant.com/business-war/#comment-4687 Karen Sat, 16 Feb 2008 15:21:38 +0000 http://marketingdeviant.com/business-war/#comment-4687 Makes me want to go hide somewhere, go off the grid, grow all the food we need and learn to weave. I'm viewed as the enemy by the very companies I buy from? How unbelievably sad and useless. I won't be buying anything for a while...first I have to bury this in my psyche, so I can buy the stuff we need to live, eventually. Makes me want to go hide somewhere, go off the grid, grow all the food we need and learn to weave. I’m viewed as the enemy by the very companies I buy from? How unbelievably sad and useless. I won’t be buying anything for a while…first I have to bury this in my psyche, so I can buy the stuff we need to live, eventually.

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