Do you think Business = War? Your company is your base. Your territory is your land. Your employees are your soldiers. Your capital is your resources. Your managers are your officers. Your logo is your flag. Your objective is global conquest.
Business and war is exactly alike. Instead of bloodshed and death, you replace it with exhaustion and layoffs. Replace generals with executive officers and commander-in-chief with CEO. In the end, the goal of both business and war is profit. Business and war are like twin brothers that go hand in hand.
Like war, business must first establish their foothold in their primary location before they can start expanding to other locations (and eventually countries). Businesses invade countries that are rich in resources to obtain a stronghold there, which is the same way war operates on.
If you treat your business like a military campaign, you will be more cautious on your decisions and plans. By being more alert on your actions and the movement of your competitors, you will be able to establish your first stronghold. War is a serious game, and treating your business just like you do in an actual war makes you less vulnerable to your competitors. Repeat after me, Business = War.
