Many copycats are incorporating a popular word that was made famous from the original brand owner into their own brand. More and more of these people are using this tactic in order to increase their popularity, recognition and prestige. Copycats are using the word “Wiki” and “Tube” which was made famous by Wikipedia and YouTube in their brand name in order to obtain a powerful marketing effect. They are also (in a way) trying to affiliate with the original brand owner.
The reason why these copycats are using a part of a popular brand name in their own brand is to have a better marketing effect (popular and famous words are more recognizable). Many of the brands that end with the word “Tube” are pretty famous now (don’t feel like listing those names) thanks to the success of “YouTube“. Many copycats that are using the word “Wiki” (also not including their names) in their brand name do so in order to increase the brand’s name popularity and marketing effect.
*Warning*
You should be careful if a part of your brand name is being exploited by others. These copycats might be tarnishing your brand name in the process which can hurt your reputation. There will be people who will try to affiliate with your brand by using a part of your brand name in order to maximize profit or to scam people. Write a disclosure or hire a lawyer in order to protect your interest.
As more companies are successful, more copycats will use a part of their famous brand name to become recognizable as well. Incorporating a part of a famous brand name is a great way to be known faster (but bad for original brand owners). More and more copycats are incorporating a part of a known brand name into their own brand to have a powerful marketing effect.
