Does your brand associate with anything? Brand association is a powerful aspect that should not be neglected. You can associate your brand with imagery (expressions, attitudes, qualities, meanings, people and etc) that can further enhance your brand. Try to associate your brand with positive imagery that can better remind your customers of who you are and what you are trying to achieve. Whenever they see something your brand associates, they will think back to your brand.
Use imagery that can help consumers remember your brand whenever they see things that can point back to you. Associate your brand with something that can help consumers better perceive your brand positively. Have your brand associate things that can further enhance your brand.
Here are some examples
- Luxurious Car = success, wealth, only the best
- Credit Card = buy at a “snap” of your finger, easy and fast purchase
- Sportswear = strong athletic body, no pain no gain, enhance your moves
- Bed = puffy cloud, great and wonderful dreams
- 5 Star Hotel = Paradise fit for kings and queens
Have your brand associate with positive imagery that you want people to perceive to further enhance your brand. Brand association is a very powerful and positive aspect if done correctly. Try not to associate your brand with celebrities that are always tailed by paparazzi (it can hurt your brand badly if they find something bad about them).
