“Blue ocean strategy” was created by W.Chan Kim and Renee Mauborgne after a decade-long study of 150 strategic moves on more than 30 industries over 100 year. The term blue ocean means industries not yet in existence while a red ocean is already established and is heavily contested. The rise of blue ocean industries relies heavily on innovation in creating new products and services not yet in existence. By creating a blue ocean, you are uncontested.

Creating a blue ocean means creating an industry that hasn’t existed yet. By combining new and old technology, you can create new innovating products that can define a new industry. Also, by combining new and old methods of services, you can create an industry that hasn’t existed yet. Creating new industries for unlimited potential and profit is the core of the blue ocean strategy.

Red ocean is where competitions exists and are heavily contested. Profits and growths are thin in a red ocean. It is basically a zero sum game were only the strongest survives. However, it is easier to enter because the industries are defined already so you can just copy others; however, surviving is a different story. Let’s just say red ocean is easy to enter, hard to survive.

Each ocean has it own advantages and disadvantages. Red ocean is easier to enter since the industry is already defined but it is much harder to survive. Blue ocean are hard to do because it means creating a whole new industry that can be risky if there is no demands for it, but if there is a market you have vast and almost limitless growth. Of the two oceans, which one are you? I want to say that “human ad space” is sort of a blue ocean!

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