Sustaining is the passing of a legacy of the master to the apprentice. In order for a business to sustain, the torch will be passed down to the next generation. All the techniques and skills of the trade are to be passed down to the inheritor so the business will survive.
Having an apprentice will keep the business sustainable. It is a backup plan of the inevitable and the perishable. Too many businesses die when there is no successor, or an important charge is left opened for the techniques and skills were never passed down.
Sustaining is all about leaving everything behind for the next generation to pick up. A business that can survive throughout history. Let every technique and skill passed to the next so nothing is lost throughout time itself. The will to leave everything for the next is true sustainability.
