There are 3 factors when selling a product. It has to be pretty, cheap and effective. Lacking in one of these factors will make it less effective in selling the product. If the product contains these 3 factors, then there will definitely be repeat purchases. 80% of your sales are generated by 20% of your customers so repeat customers are very important.
Pretty- making it known that the product would be great just by the packaging alone.
Cheap- making it cheap makes it more likely to be purchased for that very first try.
Effective- making the product effective in its task will definite warrant future sales from the same customer.
Pretty packaging is an eye opener that creates the 1st impression of a likely sale while making it cheap creates the 2nd impression of making it a risk free in the consumer’s eyes. Making the product effective after using it creates the 3rd impression of a quality product, and it would most likely be bought again from the same customer because of these 3 impressions. These 3 factors are very important and you should focus them in your products.
