One of the best ways to be remembered, talked about and obtain new customers is to overdeliver. Make your business overdeliver to the point that customers have to praise and talk about it. To make that easy, you must be underestimated; for when your business is underestimated, people will expect little of you. This is where you will start to shine as you exceeds everyone expectation.
How do you overdeliver? You can start by offering higher quality products at a lesser price. Give great customer service for even the slightest problems. Great services with an extra something to make a better impression. Outperform with a new approach. Change and revolutionize the whole business to something even more profitable.

Promise little but overdeliver to win your clients and stockholders. When you do so, your customers will praise about your business which will become mainstream soon enough. Your business will start to take off as word of mouth start to spread like wildfire. Overdelivering gets attention.
Overdelivering will get you to the top in business. Prospectors will want you, stock holders will buy you and customers will love you. Your business will get attention and new customers. Overdeliver to prosper.
Zhuge Liang once said “To overcome the intelligent by intelligence, it is a matter of opportunities”. Opportunities emerge from events, trends and conditions. If the opportunities present itself yet you are unable to respond to it, then you are not great. Take advantage of the opportunities that emerges from events, trends and conditions (ETC) to dominate the competition.

(ETC)
Events-… Continue reading
Enemy leaders can be shaken in business. Easy victories are attained by breaking the enemy’s spirit. Without spirit, a leader is lifeless and weak. It is very costly to engage the enemy head on when their spirits are high. By breaking the enemy’s spirit, they will lose the will to compete and eventually perish.
The enemy leader’s spirit can be shaken by stopping their plans. Get in your enemy’s way by… Continue reading
Every business should have a really good negotiator at their disposal. Good negotiators are hard to come by as they are the one who will save deals that are at the brink of collapsing. Scholars, debaters, and salesmen are one of the many who can become good negotiators due to their linguistic background. Such a specialized profession requires a sharp tongue and a flexible mind.
A good negotiator is one who… Continue reading
In the Three Kingdoms era, during the struggle between Wei, Shu, and Wu; Shu and Wu allied together in order to fight back Cao Cao (Wei) million army. During that time, Zhao Yu of Wu knew that Zhuge Liang of Shu exceeded him in strategy and decided he had to get rid of Zhuge; knowing he will become a powerful threat to Wu’s kingdom later on. Zhao Yu decided to… Continue reading